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La Riche Directions Semi-Perm Hair Colour Violet (Pack of 4 x 88ml)

LaRiché brings a new extravagant line of Directions tinting colours that do not mix with the oxidation emulsion. The shades of each colour can be mixed with each other, creating specific and effective combinations and a spectrum of tones.

La Riche Directions Violet (88ml) is a stunning and user-friendly semi-permanent hair colour. The easy-to-follow instructions and simple application process help you create the ultimate look with ease.

This pot contains enough colour for normal shoulder-length hair.

Additionally, you can mix Directions shades with each other allowing you to create your perfect colour with ease! Completely cruelty-free & vegan-friendly.

  • Long-lasting semi-permanent hair colour
  • Best applied to chemically treated hair
  • It has a great conditioning effect

La Riche Directions semi-permanent hair dyes come in a fabulous range of intense, vivid colours. All colours can be mixed together which means that the possibilities are endless! A test on a hair strand is always recommended. 


  1. Before applying the color, treat the face contours with a protective cream. Directions color your skin!
  2. Wash your hair with a slightly acidic shampoo with a pH of less than 7, then gently dry with a towel. Do not use a conditioner! We recommend using Salerm Citric Balance Shampoo at pH 4.9.
  3. Apply the color to the hair dye brush, then scrub the hair with the comb until the color starts to foam (this hair absorbs the color pigment better).
  4. Allow to run for 15-30 minutes under the plastic or for 30-40 minutes without covering the plastic.
  5. Rinse your hair thoroughly with warm water.

Important warning:

First, test the shade on a small hair strand. The color on light and bleached hair is faster and more intense. Always use protective gloves, the color is colored by the skin. Avoid contact with eyes, in case of eye contact, rinse immediately with a stream of water and contact a doctor. Never mix with oxidant (peroxide). Keep out of the reach of children. Never use eyelash and eyebrow coloration.

The photo is only orientational, depending on many factors - hair is discolored, hair type, washing frequency.

Safety Information:

Don't use pale coloured towels or new towels for that matter. Wear rubber or plastic gloves to stop the dye from getting on your hands. Don't sleep on pale pillows or bed linen for a few days.