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- Toothpaste - Colgate Max White Expert Complete Whitening Toothpaste provides deep and instant whitening.
- Reverses Yellowing - Professionally designed to reverse years of yellowing and provide an instant whitening effect day after day when used twice daily.
- Whitening - Unique dual-action formula containing the same whitening ingredient that dentists use to remove deep-set stains.
- Instant Effect - Advanced brighteners system that is clinically proven to make your teeth appear instantly whiter. (effect is temporary)
- Enamel Friendly - Our toothpaste is enamel friendly meaning you can brush daily with confidence.
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